At Jaycar, I created digital content to boost customer engagement and retention—everything from social media posts to EDMs, all aligned with the brand’s promotional calendar. I worked across teams to make sure our messaging and visuals stayed consistent across channels.

I regularly used tools like Celum, SAP Hybris, and the MDM Portal to update product images, titles, and descriptions. A big part of my role involved localizing global assets for the AU/NZ markets, balancing brand guidelines with regional preferences.

I also dipped my toes into Meta Business Suite, supporting with ad placements and boosted content. I am also uysed to SFMC and Contentstack to push engaging motion and digital assets online.

Digital Content Producer
Date: July 2023- July 2024