At ByAsia Food, I designed cross-channel campaigns that spanned everything from Tiktok Reels and Instagram posts to banners, packaging design was the main focus from start to finish, and did influencer outreach.

I brought websites to life through Shopify, Webflow and built responsive web content for its brands. Collaboration was key: I worked closely with the marketing team, internal stakeholders, and community partners to build campaigns that were both strategic and visually impactful. Being bilingual (English/Korean) also helped me localize content in ways that resonated across cultural contexts—especially for diverse Australian audiences.

No matter the format, I stayed committed to brand consistency, always double-checking typography, imagery, and layout—especially when designing packaging which relies on this.