I led the end-to-end design of this packaging—from initial concept and ideation through to final approval and production. This included developing the visual direction, refining layout and typography, and ensuring the final design aligned with ByAsia Food’s brand identity and retail requirements.

I collaborated with stakeholders to incorporate feedback at every stage, balancing creative vision with marketing goals and practical constraints like print specs and shelf appeal. The final product is now stocked in major retailers across Australia—one of my proudest moments as a designer.

The Han Kitchen process diary is linked here

✋Adobe Illustrator